Privacy Policy (POPIA | South Africa)

Bloom and Bound ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website or purchase from us online.

1) What personal information we collect

We may collect:

• Identity & contact details: name, surname, email address, phone/WhatsApp number
• Order & delivery details: delivery address, order history, product preferences
• Payment details: bank-transfer status, payment reference, and proof-of-payment information needed to confirm an order
• Website usage data: IP address, device/browser information, pages visited, cookies and similar technologies
• Customer support content: messages, emails, and feedback you send us

2) Why we collect and use your information

We use your information to:

• Process orders, payments, deliveries, and returns
• Communicate order confirmations, delivery updates, and support responses
• Prevent fraud, improve website security, and manage risk
• Improve our products, marketing, and website experience
• Send marketing messages (only where legally allowed and/or you have opted in)
• Comply with legal obligations (including accounting and tax requirements)

3) Lawful basis for processing

We process personal information based on:

• Contract performance (to fulfil your order)
• Legal obligations (records, compliance)
• Legitimate interests (fraud prevention, service improvement)
• Consent (marketing communications where required)

4) Sharing your information

We may share your information only with trusted third parties necessary to run our business, including:

• Couriers and delivery partners
• Banking and fraud-prevention services where required to verify payment
• Website hosting, email/SMS providers, and analytics tools
• Professional advisers (legal/accounting) where needed

We do not sell your personal information.

5) Cookies

We use cookies to improve site performance and user experience. You can disable cookies in your browser, but some features may not work properly.

6) Data security

We take reasonable technical and organisational measures to protect your information. While we work hard to protect your data, no online transmission is 100% secure.

7) Data retention

We keep your information only as long as needed for order fulfilment, support, legal compliance, dispute resolution, and business operations.

8) Your rights under POPIA

You may request to:

• Access your personal information
• Correct or update information
• Delete or restrict processing where legally applicable
• Object to certain processing
• Opt out of direct marketing at any time

To exercise your rights, contact us at: hello@bloomandbound.co.za

9) Children

We do not knowingly collect personal information from children under 13.

10) Contact

Bloom and Bound
Email: hello@bloomandbound.co.za
WhatsApp: 0638740383
Business Address: Stellenbosch, South Africa